#SLT003 | Social listening: how it builds trust and fosters sales

In this episode you will listen to Mick Griffin, Chief Revenue Officer at Brand24. Mick is going to tell how to apply social listening in your company to build trust and foster more sales. He is also going to explain how to filter through questions and comments people leave online to find out what others tell about your company. 

Key points you will learn in this episode

  • What is social listening and social selling and how your company can benefit from it?
  • How to find out if someone is talking about your company online?
  • How to use social media monitoring tools to find potential client in few clicks?
  • How much time should you invest in social selling to see first results?

Transcript

Margo: 00:02 Welcome to Sales Leaders Talks brought to you by Callpage. This podcast is for sales and marketing leaders who want to lead their people to success, do more, better and faster each day. Our guests are experienced sales and marketing experts who share their secrets and strategies on everything from team coaching and leadership to marketing and sales tech solutions. Before we move forward, ask yourself this question, "Do you want to excel as a leader and help your company grow?" If your answer is yes, let's get started.

 

Show notes

Podcast moments that will matter to you:

3:45
From an English teacher to a Chief Revenue Officer in Brand24
5:35
Why social listening has become a buzzword and what is its future?
7:53
How social selling works
10:14
How companies lose trust on social media being unauthentic
16:31
How to find out if someone is talking about your company online
17:23
How to use social media monitoring tools to your company advantage
18:19
How to use Quora to make potential prospects get interested in your company
20:01
Will Quora be an effective traffic source for your company?
22:55
How much time should you dedicate on Quora to see results
25:23
On tracking traffic coming from Quora
31:18
How to respond to negative comments about your brand
35:07
On setting benchmarks that help companies scale

Additional resources

Brand24 Social Media Monitoring Tool

Quora, a question-and-answer site

Mick on LinkedIn

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Mark Roberge
  
27.02.2019
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