#SLT001 | How to gain clients going inbound? with Dan Tyre & Todd Hockenberry

In this episode of Sales Leaders Talks our guests Dan Tyre, Sales Director of Hubspot and Todd Hockenberry, the owner of Top Line Results digital agency, are going to explain how your company can benefit from applying inbound principles.

Key points you will learn in this episode

  • How to acquire more clients with inbound.
  • What sets a today’s client apart from the yesterday’s one.
  • How to design content for different stages of the sales funnel.
  • What differentiates top-of-the-funnel from the middle- and bottom-of-the-funnel.
  • How to build trust with content.

Transcript

Margo: 00:02 Welcome to Sales Leaders Talks brought to you by Callpage. This podcast is for sales and marketing leaders who want to lead their people to success, do more, better and faster each day. Our guests are experienced sales and marketing experts who share their secrets and strategies on everything from team coaching and leadership to marketing and sales tech solutions. Before we move forward, ask yourself this question, "Do you want to excel as a leader and help your company grow?" If your answer is yes, let's get started.

 

Show notes

Podcast moments that will matter to you:

6:20
Fundamental changes in people’s buying habits
8:09
What ‘inbound’ is
8:56
What companies win the hearts of consumers
11:37
How top-of-the-funnel content works
12:48
Why people don’t buy at the first contact
15:34
Why tracking behavior of website visitors matters
16:37
Time needed to spark interest of page visitors
17:40
How to understand buyer’s journey
21:21
Why automation will not work without a personalization aspect
22:50
The role of quizzes in segmentation
26:55
On the role of personalization
47:11
Three types of content

Additional resources

Blog of Dan & Tod, Inbound Organization

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Marcus Cauchi
  
8.01.2019
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